Credit Union


May 7, 2018
5:30-8:30 PM


AC Hotel Worcester
125 Front Street,
Worcester, Massachusetts

Presented By


The Banking Choice Awards celebrates the many credit unions in Massachusetts that provide outstanding service to their customers and members. The finalists for the Banking Choice Awards will be honored in a special ceremony May 7, 2018 from 5:30-8:30 PM at the AC Hotel in Worcester, MA.

What are the Banker’s Choice Awards?

Customer Experience Solutions – a recognized leader in tracking and measuring customer experience – administered a comprehensive, independent survey to more than 20,000 bank and credit union customers across the state of Massachusetts; receiving 10,040 responses, yielding 98,932 reviews, and a total of 1,536,000 data points.

The survey asked customers a sizable number of questions about both their primary banking institution, and their perception of others that they are aware of but not a customer of. Analysis of their responses delivered ratings for each institution in four areas: customer experience, technology, contribution to the community, and overall quality.

Rankings for Overall QualityCustomer Service and Technology are based on people’s responses concerning their primary banking institution. The final category, Community Contribution, is based on the responses for institutions that they are aware of but do not currently use, making it a reputation-based ranking.

Due to the high volume of responses and number of institutions ranked, the top three finalists for credit unions was determined from each of the following regions: Central Mass, Greater Boston, North Shore, South Shore/Cape and the Islands, and Western Mass. These 23 finalists will be honored at the Banking Choice MA Credit Union event on May 7th in Worcester.

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Overnight Accommodations

We have a block of rooms available the night of 5/7/18 at the AC Hotel Worcester at a rate of $199 plus taxes. Reservations need to be made by 4/7/18. Please note: Available inventory may sell out prior to cut off date.

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Please join us in congratulating the following finalists, chosen from the following regions:

Central Mass, Greater Boston, North Shore, South Shore Cape and The Islands, Western Mass

Align Credit Union
Central One Federal Credit Union
City of Boston Credit Union
Franklin First Credit Union
Greylock Credit Union
Hanscom Federal Credit Union
Jeanne D’Arc Credit Union

Merrimack Valley Credit Union
Metro Credit Union
Pioneer Valley Credit Union
Polish National Credit Union
Rockland Federal Credit Union
Service Credit Union
Sharon Credit Union
RTN Federal Credit Union

Southern Mass Credit Union
St Anne’s Credit Union
St Jean’s Credit Union
UMass Five College Federal Credit Union
Webster First Federal Credit Union
Westport Federal Credit Union
Workers Credit Union

The Banking Choice Awards recognize institutions receiving high marks from their customers and members in four categories: Customer Service, Technology, Contribution to the Community, and Overall Quality.

Customer Experience

In banking, providing outstanding customer during every interaction is paramount. Exceptional service is defined as ease of use, convenience, staff friendliness, a personalized experience, tailored financial advice, and an overall drive to improve a customer’s financial wellbeing.


Banks and credit unions are investing heavily in the latest and greatest technological updates. New technology simplifies traditional, online, and mobile banking, and aims to improve the overall experience. When it comes to customer satisfaction technology, though, the most prominent drivers of success are low problem incidence and consistency across all lines of bank business.

Contribution to Community

Few businesses contribute to the local community quite like banks and credit unions. As a cornerstone of the local community, banks and credit unions have a responsibility to partake in community improvement initiatives.

Overall Quality

When you put all the pieces together, you get a clear picture of a bank or credit union’s overall quality. Customer want loyalty, the best products , value from their institution, a bank or credit union with a great reputation, superior services, and having their needs put first.

For more information please call 617.896.5357 or email